Tourism and diplomacy

first_imgThe good reputation of the destination is based on a good relationship between people – word of mouth communication.According to the latest available information, 87.000 households have been registered in Croatia to provide accommodation services, and in these households in the first 8 months of this year, about 5 million guests stayed. Croatian hosts have communicated with their guests at least 10 million times via email, and at least another 10 million times orally. That communication was successful, cordial in a good atmosphere. Because of such communication, the guests chose the accommodation, stayed in it, left good reviews. It is difficult to know how many additional contacts there were for various reasons that did not result in arrivals and overnight stays. The only thing that is certain is that it is a huge number of textual and oral conversations, communications that create the first impression of the interlocutor.In the case of family accommodation, communication is direct, between the specific persons who will be the hosts and their guests. The hosts don’t change over the years, so the conversations get closer and friendlier over time. In such communication all prejudices fall. All publicly communicated animosities among nations, neighbors, states melt like ice in the summer heat.If we add to this the growing number of posts by the guests themselves on social networks, which can be during the holidays and a few a day, on days when we had a million guests a day we could have up to several million personal posts a day. In a month, we can count on over 100 million personalized posts that are communicated to friends on social networks. And that range is multiplied by at least 1.000… That’s how many times people around the world have read about Croatia, looked at photos from Croatia. Such is the huge contribution of Croatian hosts and guests to the reputation of our country in the world.DIPLOMACY THROUGH PUBLIC MEDIAThe social and political organization of a country, the functioning of its public administration, the efficiency of the institutions of the system and the public communication of the executive, also creates the first impression of the country as a possible tourist destination. The impact on the volume of tourist traffic of such an impression is very significant. The most recent example is the case of Turkey, which has transformed from a champion of Mediterranean tourism into the biggest loser in just one year. This drastic example, where a number of unfavorable circumstances have arisen, is an instructive example, among other things, of the influence of diplomacy on the volume of traffic from an emitting country. The Turkish diplomatic offensive that took place in Germany and other European countries just at the time of the intensive booking of tourist arrangements affected the drastic decline in tourist arrivals more than any other circumstance. It is not very convenient to come to the country from which you expect guests and then rudely insult the government and the nation.Of course, the media can hardly wait for an occasion for bombastic news where politicians help them so much that sometimes it seems as if there is some agreement between them. This is especially evident in small developing countries where any topic that is not related to the quality of everyday life of its inhabitants is more than welcome.Unfortunately, Croatia is no exception. The diplomatic offensive through the media has lately been targeted at almost all neighbors. The targets are Slovenia, Hungary, B and H…DIPLOMACY AT THE TABLEThere are many reasons why it is advisable to resolve open diplomatic issues “at the table”, in conversation and not through the media. We are connected with neighboring countries not only economically, touristically but also relatives, it could be said. A large number of Croatian citizens have family ties in the surrounding countries, many originate from those countries, and citizens of neighboring countries are increasingly casual residents or temporary workers in Croatia. Numerous EU projects with neighboring countries are also underway.Direct communication is the best communication. Taught by the way our hosts accommodate family accommodation and the announcements of our guests, perhaps priority in conversations should be given to neighbors, people living along the border that binds them for business, private, tourism. And then to the representatives of the local authorities of the border areas. Life that takes place in the border area, the exchange of goods, services, travel between guests and hosts, relatives and friends often completely moves away from the stereotypes created through media communication. For now, the people seem to be leading in relation to politicians in gaining sympathy among neighbors and in the world at large. And it should be at least “unresolved”.TOURISM MEANS LIFE FOR CROATIACroatia is “full of life” while it is full of tourism. The functioning of the general state, a large part of the economy from which the public sector lives, depends on the tourist traffic in the country. Recent research conducted by the Croatian Chamber of Commerce shows that the consumer potential of tourists is several times greater than the potential of the population of the Republic of Croatia. Much of our standard of living depends on income from tourism, starting with traffic: modern highways, connectivity by air, bus and boat lines; but also the functioning of most of the 128 cities and 428 municipalities… It is difficult to imagine life in Croatia without the significant contribution of tourism. Our economists, who often compare “pears and apples” and then compare Croatia with developed countries, often belittle or do not understand the importance of tourism for our lives.Tourism is a great opportunity to place a significant number of products and services that have yet to develop to the level of recognition, volume and quality that Croatian tourism has already reached. A small developing country, like Croatia, must always think touristically and domestically at every opportunity. Such thinking should be communicated not only by the inhabitants of our country, hosts in their personal communications, but also by representatives of the executive who have been given a mandate to pursue a policy for the benefit of all citizens, for the promotion of Croatia in the world.Author: Nedo Pinezićlast_img read more