Local animal rescue group, Animals in Need CLG, Donegal, has been selected by Mackle Petfoods as one of its charity partners for 2019-2020. The Co Tyrone based owner of the Naturo, Brandy and Cat Club brands has launched its first official charity partnerships, worth a total of almost €12,500, with six animal welfare and rescue organisations across Ireland.Limerick Feral Cats, Fairyglen in Roscommon, Cats Aid Dublin, North Dublin Cat Rescue and Lucys’ Trust in Co Antrim are also set to set to benefit from working with Mackle Petfoods. Marketing Manager at Mackle Petfoods, Laura Rafferty said, “We know how much our customers love and care for their pets, however not every cat or dog is lucky enough to have a home where they are well looked after. In recognition of the invaluable work animal rescue charities carry out, much of which is done by volunteers, we have selected six charities with whom we will support over the next year through donations of food, improving awareness of their work and hopefully taking some of the fundraising pressure off them so they can focus on looking after and/or finding homes for the animals in their care.” Animals in Need DonegalGitte McMullan, Cattery Manager at Animals in Need CLG said, “With the regular Cat Club food donations from Mackle Petfoods, our volunteers can focus on the areas where we can really make a difference. In particular, we want to expand our feral cat colony feeding support program, where we supply food to neutered colonies.”Animals in Need DonegalMs McMullan added: “We work throughout County Donegal helping and rescuing abandoned, stray and unwanted animals. Our volunteers do weekly runs to the county pound to save unwanted dogs and we operate two helplines, one for cats enquiries and one for dogs enquiries where we offer advice and support to members of the public. “Our partnership with Mackle Petfoods will also enable us to help more low-income families to feed their pets, which reduces the numbers of abandoned animals. We look forward to working with the team at Mackle Petfoods in the year ahead.” Animals in Need charity boosted by partnership with petfood company was last modified: June 26th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Animals In Need Donegal
Watch the work process of a Photoshop wizard in this epic timelapse process video!So you think you’re good at Adobe Photoshop? Well, prepare to be astounded in this timelapse video showing one artist’s Photoshop skills.Using a variety of matte painting, lighting, shading and colorization techniques, graphic designer Alexander Koshelkov creates a dramatic depiction of a commercial airliner crashing into an urban highway. The final picture is composited together from tons of individuals images with stunning precision. Koshelkov’s Photoshop skills are nothing short of incredible!For best effect watch full screen:Have you seen other amazing Photoshop work? Share it in the comments!
At Dreamforce, a member of the audience asked:“How do you create content that cuts through the noise? How do you get attention now that there is a glut of content being created?” It’s an excellent question. How do you create compelling content? What do you do to bring attention to your company, your brand, or yourself now that the social web has gotten so crowded? How do you stand out in a world of content shock. Here’s a framework for thinking about content creation for sales and marketing.What Is Compelling?First, we have to deal with the idea of “compelling content,” and this is the difficult part. Compelling to whom? Compelling how? Here’s the thing, compelling is in the eye of the beholder. If you want to be compelling, you have to know what is already compelling to your prospective clients or customers–or what should be compelling to them.If you are going to create content as part of your “above the funnel” marketing or nurturing efforts, you need to decide who should be compelled and why. There is no better lens with which to answer this question than your buyer’s journey.“I Hate Everything Right Now”Most buyers beginning their buying journey are compelled by some recognized gap in their performance. They realize that the status quo is no longer serving them, and they are motivated to change. When they start typing their query into Google, they search for content that speaks to that dissatisfaction.The gap might be something as simple as not knowing where to eat dinner in a city you have never visited. It might something more personal, like how to lose weight or get back in shape. But it’s a little more complicated for sales organizations that sell business-to-business where the outcomes are more complicated. The best of your time and energy is spent thinking about the challenges your prospective clients face and how they talk about those challenges.What are the challenges your clients face right now? What are the areas where they struggle to perform as well as they need to? What words do they use to describe those challenges? Writing content that speaks to these challenges is compelling because it is aligned to what your buyers need right now. It serves them by helping them to understand their dissatisfaction, and it puts them on the path to finding answers.“I Don’t Know What I Don’t Know”Buyers need help uncovering their real needs. They have their own ideas about what needs to change and how they might need to do things differently. But they don’t know what they don’t know. When they search for help, they look for help discovering their real needs. They also search for people and companies that can help them understand their needs.One of the strongest benefits of creating compelling content is that you can give your prospective client some idea of how you view their challenges and how they might think about what they need.What do your prospective clients need to do to overcome their challenges? What do they need to change, why do they need to change it, and how does that change make a difference? Your answers here give your prospective buyers the insight as to how they might think about their needs while providing clues about what you believe and how you might help.“What Are My Options?”Once your prospective buyers understand what they need, they want to know what their choices are to effectively deal with that need. At this stage of their journey, you have a lot of great options for producing content.What are the range of choices available to your prospective clients? What can they do? What are the tradeoffs they may need to consider? Would you recommend one course of action over another?But there is a second set of questions here that can guide you towards compelling content. How are you different? And more importantly, why do you do what you do in a way that is different than your competitors? How does that difference make a difference for your clients?Some of the content you create should help you position yourself in your market. It should differentiate you by explaining what you believe makes a difference in producing the results your buyer needs.“Prove It”The final stage buyers march through on their journey is avoiding risk and ensuring execution. Stories are compelling, and so is data. What stories can you tell about where your clients were when you found each other, what you discovered together, and how you produced better results? What measurements can you use to speak about the impact of the changes you made?Content that tells the story of how you helped your client get to the better results they were seeking give your prospective clients the vision of what they can look forward to. It helps them to see their future results. That vision can be seriously compelling.Compelling How?You create content to help your prospective buyer through their journey, but you need to compel them to take some action. Your content needs to leave them with a call to action. If you can help them better understand the source of their dissatisfaction, your content needs to compel them to connect with you in whatever way best serves both of you in exploring ways you might help.How do you make it easy for your prospective buyer to connect with you? How do you assure them that by connecting you that you are going to be helpful instead of desperately trying to prematurely push them for a deal? What is the first commitment you need them to make and what is the value proposition for them when they agree to that commitment? Is it signing up for more information? Is it scheduling a call?A Final WarningThe biggest mistake you can make in designing a content strategy is to withhold. Your content will never be compelling if you don’t tell your prospective client the what, why, and the how. If you aren’t willing to share how they can improve what they are doing now, your content will fall short of the mark. It won’t be compelling because it doesn’t provide any answers and it leaves your prospective buyer even more dissatisfied. You can’t create content that leaves your prospective client in the same stage as where you found them.Many sales organizations are too fearful about sharing content that answers their buyer’s questions with actionable information. They believe that their answers are their intellectual property, and sharing deprives them of the ability to capture some of the value they create. There is some truth to this, and there is some risk. But the greatest risk for most sales organizations now is that they share content that isn’t compelling, doesn’t help their prospective client with their buying journey, and doesn’t give them the experience of what it might be like to work with them. The greater risk is irrelevance.Create compelling content by looking at what your prospective clients or buyers need as they work their way through their buying journey. The more helpful you are in serving their needs here, the more your content will be compelling. And the more likely you are to create new clients.
If reports are to be believed, Salman Khan and Katrina Kaif starrer Ek Tha Tiger has grossed a whopping Rs 155 crore in just one week! Seems like Salman Khan’s Tiger avatar could well be on its way to becoming the biggest Bollywood hit of all times.Incidentally, Ek Tha Tiger also creates a new record for the fastest Rs. 100 crore earning at the box office. Now, the trade is abuzz with the prediction that Ek Tha Tiger will cross Rs. 200 crore very soon and could well break the record haul of 3 Idiots, which was Rs. 385 crore.The film released on August 15, 2012.No sequel to Ek Tha TigerDespite the ending of Salman Khan starrer superhit film Ek Tha Tiger leaving a scope for a sequel, the makers have denied any such move.”We have not thought of a sequel for Ek Tha Tiger. We don’t have any idea (story line) for the sequel,” Kabir informed.Even the producers have denied making a sequel. “With the success of the film, it would be the obvious conclusion for anybody to assume that the film deserves a sequel. However, as of now, there are no such plans and it is more conjecture,” Yash Raj Films’ vice president (marketing and communications) Rafiq Gangjee said.Mystery behind Katrina’s red tilak revealed!Katrina Kaif recently grabbed headlines not for her performance in Ek Tha Tiger but for the tilak she sported at private screenings of this film.According to sources, the tilak was nothing more than a religious one, applied to her forehead during a pooja she attended.advertisementKatrina Kaif is these days celebrating the unprecedented response her recent film Ek Tha Tiger is receiving.