How To Create Compelling Content

first_imgAt Dreamforce, a member of the audience asked:“How do you create content that cuts through the noise? How do you get attention now that there is a glut of content being created?” It’s an excellent question. How do you create compelling content? What do you do to bring attention to your company, your brand, or yourself now that the social web has gotten so crowded? How do you stand out in a world of content shock. Here’s a framework for thinking about content creation for sales and marketing.What Is Compelling?First, we have to deal with the idea of “compelling content,” and this is the difficult part. Compelling to whom? Compelling how? Here’s the thing, compelling is in the eye of the beholder. If you want to be compelling, you have to know what is already compelling to your prospective clients or customers–or what should be compelling to them.If you are going to create content as part of your “above the funnel” marketing or nurturing efforts, you need to decide who should be compelled and why. There is no better lens with which to answer this question than your buyer’s journey.“I Hate Everything Right Now”Most buyers beginning their buying journey are compelled by some recognized gap in their performance. They realize that the status quo is no longer serving them, and they are motivated to change. When they start typing their query into Google, they search for content that speaks to that dissatisfaction.The gap might be something as simple as not knowing where to eat dinner in a city you have never visited. It might something more personal, like how to lose weight or get back in shape. But it’s a little more complicated for sales organizations that sell business-to-business where the outcomes are more complicated. The best of your time and energy is spent thinking about the challenges your prospective clients face and how they talk about those challenges.What are the challenges your clients face right now? What are the areas where they struggle to perform as well as they need to? What words do they use to describe those challenges? Writing content that speaks to these challenges is compelling because it is aligned to what your buyers need right now. It serves them by helping them to understand their dissatisfaction, and it puts them on the path to finding answers.“I Don’t Know What I Don’t Know”Buyers need help uncovering their real needs. They have their own ideas about what needs to change and how they might need to do things differently. But they don’t know what they don’t know. When they search for help, they look for help discovering their real needs. They also search for people and companies that can help them understand their needs.One of the strongest benefits of creating compelling content is that you can give your prospective client some idea of how you view their challenges and how they might think about what they need.What do your prospective clients need to do to overcome their challenges? What do they need to change, why do they need to change it, and how does that change make a difference? Your answers here give your prospective buyers the insight as to how they might think about their needs while providing clues about what you believe and how you might help.“What Are My Options?”Once your prospective buyers understand what they need, they want to know what their choices are to effectively deal with that need. At this stage of their journey, you have a lot of great options for producing content.What are the range of choices available to your prospective clients? What can they do? What are the tradeoffs they may need to consider? Would you recommend one course of action over another?But there is a second set of questions here that can guide you towards compelling content. How are you different? And more importantly, why do you do what you do in a way that is different than your competitors? How does that difference make a difference for your clients?Some of the content you create should help you position yourself in your market. It should differentiate you by explaining what you believe makes a difference in producing the results your buyer needs.“Prove It”The final stage buyers march through on their journey is avoiding risk and ensuring execution. Stories are compelling, and so is data. What stories can you tell about where your clients were when you found each other, what you discovered together, and how you produced better results? What measurements can you use to speak about the impact of the changes you made?Content that tells the story of how you helped your client get to the better results they were seeking give your prospective clients the vision of what they can look forward to. It helps them to see their future results. That vision can be seriously compelling.Compelling How?You create content to help your prospective buyer through their journey, but you need to compel them to take some action. Your content needs to leave them with a call to action. If you can help them better understand the source of their dissatisfaction, your content needs to compel them to connect with you in whatever way best serves both of you in exploring ways you might help.How do you make it easy for your prospective buyer to connect with you? How do you assure them that by connecting you that you are going to be helpful instead of desperately trying to prematurely push them for a deal? What is the first commitment you need them to make and what is the value proposition for them when they agree to that commitment? Is it signing up for more information? Is it scheduling a call?A Final WarningThe biggest mistake you can make in designing a content strategy is to withhold. Your content will never be compelling if you don’t tell your prospective client the what, why, and the how. If you aren’t willing to share how they can improve what they are doing now, your content will fall short of the mark. It won’t be compelling because it doesn’t provide any answers and it leaves your prospective buyer even more dissatisfied. You can’t create content that leaves your prospective client in the same stage as where you found them.Many sales organizations are too fearful about sharing content that answers their buyer’s questions with actionable information. They believe that their answers are their intellectual property, and sharing deprives them of the ability to capture some of the value they create. There is some truth to this, and there is some risk. But the greatest risk for most sales organizations now is that they share content that isn’t compelling, doesn’t help their prospective client with their buying journey, and doesn’t give them the experience of what it might be like to work with them. The greater risk is irrelevance.Create compelling content by looking at what your prospective clients or buyers need as they work their way through their buying journey. The more helpful you are in serving their needs here, the more your content will be compelling. And the more likely you are to create new clients.last_img read more

Ticket sales: The least understood side of the Olympics

first_imgFILE – In this June 20, 2016, file photo, a man handles the Olympic tickets he just purchased at a shopping mall in Rio de Janeiro, Brazil. Tokyo Olympic organizers launched their ticket website on Thursday, April 18, 2019, which is where only Japan residents can buy tickets when they go on sale on May 9. The site can also be accessed by people outside Japan, where basic prices are listed. But they can’t buy there. (AP Photo/Silvia Izquierdo, File)TOKYO— It’s Olympic ticket sales time again, perhaps the least understood side of the games.“Time flies,” said Kosuke Kitajima, a four-time Olympic swimming gold medalist from Japan. “It’s as if the Rio de Janeiro Olympics were just yesterday.”ADVERTISEMENT Cayetano: Senate, Drilon to be blamed for SEA Games mess Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Under Olympic rules, ticket resellers are appointed by the local national Olympic committee. The reseller for the United States is CoSport, which also handles sales in Australia, Jordan and several European countries. Resellers can mark up the ticket price by 20 percent, which is termed a “handling charge.”However, many sought-after tickets are packaged by resellers with top hotels and other perks, and the markups can be much more than 20 percent. These are aimed at the wealthy, hospitality packages and corporate buyers, for whom price is not always a concern. The resellers also run the risk of getting stuck with tickets they can’t sell.CoSport, a division of Jet Set Sports and based in Far Hill, New Jersey, came under criticism at the 2016 Olympics in Rio de Janeiro. Not only did buyers have to pay the markups, but they were also penalized by the fluctuation in the exchange rate at that time in Brazil. That was not CoSport’s fault, but it pushed some prices up by another 50 percent to buyers outside Brazil.Hidenori Suzuki, the senior director of tickets for the Tokyo Olympics, said local organizers try to scrutinize the authorized ticket resellers.“In case the resellers set inappropriate ticket prices, there will be some procedures we are getting into,” Suzuki said Thursday, speaking through an interpreter. “The most rigorous case is the ticket reseller might have their license revoked.”ADVERTISEMENT If buyers outside Japan are patient and don’t rush to buy they may get some deals. It happened in Brazil. And it happened at the 2018 Pyeongchang Olympics.Tokyo organizers will open sales globally in the spring of 2020, meaning any remaining, unsold tickets can be purchased at the prices offered in Japan. In Rio de Janeiro, many top tickets were unsold as the games neared, and some desirable tickets were put back into the pool after they were sold but never paid for.Tokyo estimates it will have 7.8 million tickets to sell, with 20-30% dedicated to sales outside Japan. Organizers hope to generate about $800 million in ticket sales, a large source of revenue for the $5.6 billion privately funded operating budget.Overall, Japan will spend about $20 billion to prepare for the games, and about 70 percent is public money.Suzuki said the 7.8 million ticket number could change with stadiums and arenas still being configured for seating.“We still lack information about the physical structure and layout of some of the venues,” Suzuki said. “This is the same with past games.”The opening ceremony on July 24 will feature the most expensive ticket — 300,000 yen ($2,680). The most expensive ticket for the closing ceremony is 220,000 yen ($1,965).The most expensive ticket for the men’s 100-meter final is 130,000 ($1,160), while the men’s basketball final goes for 108,000 yen ($970).Tokyo organizers say 50 percent of the tickets will sell for 8,000 yen ($70) or less. The cheapest ticket is 2,500 yen ($22). The now-retired Kitajima helped Tokyo Olympic organizers launch their ticket website on Thursday, where only Japan residents can buy tickets when they go on sale in the host country on May 9. But the useful site can also be accessed in English by people outside Japan, where basic prices are listed along with the full competition schedule.But you can only start to buy if you’re a Japan resident.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsTo purchase tickets, everyone else in the world has to contact what are known as “authorized ticket resellers,” which operate in most major countries. They can’t start selling tickets until June 15 and they are also listed on the website.Buying in the host nation — this time Japan — is straightforward with prices clearly set. But buyers outside Japan need to be careful. They will pay more; sometimes a lot more. MOST READ Sports Related Videospowered by AdSparcRead Next Ethel Booba twits Mocha over 2 toilets in one cubicle at SEA Games venue LOOK: Scottie Thompson turns dream into reality with new home DA eyes importing ‘galunggong’ anew LATEST STORIES Private companies step in to help SEA Games hosting Hontiveros presses for security audit of national power grid Don’t miss out on the latest news and information. Philippine Arena Interchange inaugurated Panelo: Duterte ‘angry’ with SEA Games hosting hassles SEA Games hosting troubles anger Duterte View commentslast_img read more

Ohio State Wins The Crown

first_imgARLINGTON, Texas — Ohio State was done when Braxton Miller got hurt in August.Ohio State was done when it lost at home to Virginia Tech in September.Ohio State was done when J.T. Barrett got hurt in November.A funny thing happened: Every time the Buckeyes looked done, they kept getting better. And in the new era of college football, that was enough to earn a chance to win a championship.They took advantage of an opportunity they never would have had in the BCS, shrugging off questions about if they belonged among the college football’s final four.Cardale Jones, Ezekiel Elliott and the Buckeyes won the first College Football Playoff national championship, upsetting Marcus Mariota and Oregon 42-20 on Jan. 12.Behind their bullish backup quarterback Jones and the relentless running of Elliott, the Buckeyes (14-1) completed a remarkable in-season turnaround with a dominating performance against the Ducks (13-2).“Late August, around camp, everybody counted us out when our Heisman Trophy quarterback went down, and then when the first college football playoff rankings came out we was like No. 16 or 17,” Jones said. “Long story short, we weren’t supposed to here.”Ohio State began the first major college football playoff as the fourth and final seed, and was an underdog against both top-seeded Alabama and second-seeded Oregon. Plenty of people thought TCU or Baylor should have had the Buckeyes spot.No question about it now: Ohio State is the truest champion big-time football has ever crowned, showered by golden confetti as its band played the school’s unofficial anthem, “Hang on Sloopy,” after the clock hit 0:00.“This will go down as one of the great stories in college football history,” coach Urban Meyer said.The Buckeyes overcame two injured Heisman contenders and one awful 35-21 loss to Virginia Tech to win their first national title since the 2002 BCS championship. In the BCS, the early slip to the Hokies could have pretty much eliminated the Buckeyes for the championship race.Before the BCS’s 16-year stint, it was up to The Associated Press and coaches’ polls to sort out which team was best, with a little help from the bowls. The Buckeyes have three of those championships, too.Now they can add college football’s newest championship trophy to the display cases at Woody Hayes Athletic Center back in Columbus.Meyer now has three titles, adding this one for his home state team to the two he won for Florida. He matches Alabama’s Nick Saban as the only coaches to win national championship at two schools.It’s taken just three seasons for Meyer to put the Buckeyes — and the Big Ten — back on top, with a team that looks built to last.Elliott, a sophomore, was the offensive MVP and ran for 246 yards and four touchdowns on a career-high 36 carries.In the last three games — the Big Ten championship against Wisconsin, the Sugar Bowl semifinal against Alabama and the final against Oregon — Elliott had 696 yards rushing.“With all the stuff we went through to get here, it’s just crazy,” Elliott said. “It doesn’t feel real.”Jones, who took over in the Michigan game for the injured Barrett (who had taken over at the start of the season for the injured Miller), passed for 242 yards and a touchdown and ran for score in his third career start. The 250-pound third-year sophomore proved he could keep up with Mariota — at least on this night.Mariota passed for 333 yards and two touchdowns, but the Ducks’ warp-speed spread offense missed too many red-zone opportunities and couldn’t unleash its running game against linebacker Darron Lee and an Ohio State front seven stacked with future NFL draft picks.“We fought through a lot of stuff,” Mariota said. “We ended up short tonight, but that shouldn’t take away from what we were able to do this year.”Even with the benefit of four Ohio State turnovers, the Ducks were held to their lowest point total of the season, four touchdowns below their average coming in. They went 2-for-12 on third downs, with two killed dropped passes in the first half.“Their front seven is unbelievable,” Oregon receiver Byron Marshall said. “I think we missed some opportunities, and they played a great game.”Oregon has done just about everything as it has blossomed into a national power over the last two decades, but it will likely continue the search for its first national championship without Mariota. Barring a major surprise, the junior is likely to turn pro — though he wouldn’t talk about his upcoming draft decision after the game.Elliott scored the game’s last three touchdowns, finishing off the rout with a 1-yarder with 28 seconds left.While Elliott slipped and darted through the Ducks, Jones pushed them around and shook them off.When Jones surged and spun his way into the end zone with 4:49 left in the second quarter it was 21-7 Ohio State and the O! H! I! O! chant made the dome in North Texas sound like the horseshoe in Columbus. The Ducks were facing their largest deficit of the season.If there was any concern that fans wouldn’t travel to the championship game in the new postseason system, the packed house at the home of the Dallas Cowboys, awash in Buckeyes’ scarlet and Ducks’ yellow, put that to rest. The crowd of 85,689 was as charged as any BCS national championship game.But by the time Elliott went in from 2 yards out with 9:44 left in the fourth to make it 35-20 it was clear this night had turned into a Buckeyes Bash.(RALPH D. RUSSO, AP College Football Writer)TweetPinShare0 Shareslast_img read more

Manchester United wins FA Cup

first_imgLONDON— Louis van Gaal delivered Manchester United’s first trophy since Alex Ferguson retired three years ago with a 2-1 victory over Crystal Palace after the 135th FA Cup final went to extra time on Saturday.With Ferguson watching at Wembley Stadium, Jesse Lingard, an academy graduate thrust into the first team by Van Gaal, completed United’s comeback by volleying in the winner in the 110th minute.United’s record-equaling 12th triumph in world football’s oldest cup competition comes at the end of a lackluster second season under Van Gaal. The manager’s United future has seemed precarious for more than six months, and failure to qualify for the Champions League has only added to the uncertainty.But United showed the fighting spirit often lacking under Van Gaal to provide a winning end to the campaign.“We’ve had a tough end to the season but I thought we worked very hard today — our determination got us through this so I’m delighted,” United captain Wayne Rooney said. “It’s been a (while). It’s not always great of course.“Winning trophies lifts football clubs and lifts supporters. The fans have had a tough few years. Hopefully they enjoy tonight.”Alan Pardew won’t. The Palace manager produced a giddy jig on the touchline after Jason Puncheon put the London club ahead in the 78th minute, but Juan Mata equalized within three minutes to force extra time.Even being reduced to 10 men, when Chris Smalling was sent off in the 105th, did not dampen United’s resolve. Lingard, who replaced Mata at the end of regular time, produced the winner five minutes later to deny Palace a first major trophy.It is the first time United has won the FA Cup since 2004 — one of 38 major trophies Ferguson won as manager from 1986 to 2013. Ferguson’s immediate successor, David Moyes, was fired after less than a year in charge. Van Gaal has managed to end the club’s rare trophy drought, and the Dutchman has titles in four countries in management.“Not many managers can say that,” the former Ajax, Barcelona and Bayern Munich coach said.ROB HARRIS, AP Global Soccer WriterTweetPinShare0 Shareslast_img read more

Guedes to undergo foot surgery

first_imgValencia v Barcelona Valencia’s Guedes to undergo foot surgery Sacha Pisani Last updated 1 year ago 09:23 11/27/17 FacebookTwitterRedditcopy Comments(0) Guedes-cropped Getty Images Valencia v Barcelona Valencia Primera División The winger played in his side’s 1-1 draw with La Liga leaders Barcelona but he will go under the knife to prevent further damage to his left foot Valencia attacker Goncalo Guedes will undergo surgery on Monday to stabilise a stress injury in the fifth metatarsal of his left foot.Guedes played in Valencia’s dramatic 1-1 draw with La Liga leaders Barcelona on Sunday but the Portuguese star will go under the knife to prevent further damage.Portugal 20/1 to win World Cup Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player The 20-year-old has been a revelation since joining Valencia from Paris Saint-Germain on a season-long loan.Guedes has scored three goals and claimed five assists to help Valencia make an unbeaten start to the campaign in second position, four points adrift of Barca. Medical report | Gonçalo Guedes and @Garay_24— Valencia CF English (@valenciacf_en) November 26, 2017Valencia defender Ezequiel Garay will also undergo an MRI scan after suffering a side injury at home to Barca.Garay, 31, was forced from the field with four minutes remaining.last_img read more

Harbhajan Singh wonders why this batsman is being overlooked. Yuvraj Singh nails it with his wit

first_img Next Harbhajan Singh wonders why this batsman is being overlooked. Yuvraj Singh nails it with his witHarbhajan Singh wondered why Suryakumar Yadav was not being selected in the Indian team despite his strong performances. Yuvraj Singh responded with a hilarious tweet.advertisement India Today Web Desk New DelhiSeptember 30, 2019UPDATED: September 30, 2019 17:53 IST Yuvraj Singh announced his retirement from international cricket on 10 June 2019. (IANS Photo)HIGHLIGHTSYuvraj replied to legendary off-spinner and close friend Harbhajan Singh’s tweetYuvraj come out with some scathing comments on the Indian team after retirementIndia have been plagued by the lack of a proper No.4 batsman in the shorter formatsYuvraj Singh is known for his sharp wit and it was on full display Monday when he replied to legendary off-spinner and close friend Harbhajan Singh’s tweet.Yuvraj Singh retired from international cricket and the Indian Premier League earlier in the year and has since come out with some scathing comments on the Indian team.In a recent interview with India Today, Yuvraj Singh said he was surprised with the U-turn of the team management regarding his selection despite a successful yo-yo test. He had also questioned the wisdom of sending MS Dhoni in at No.7 in the World Cup semi-final against New Zealand which India lost.India have been plagued by the lack of a proper No.4 batsman in the shorter formats. During the World Cup, India tried KL Rahul who had to move up the order to open alongside Rohit Sharma after Shikhar Dhawan suffered a broken thumb.The likes of Vijay Shankar and Rishabh Pant were then tried in the crucial spot without much success. After the World Cup, India went back to Shreyas Iyer who gave a good account of himself in the ODI series against West Indies.On Monday, Harbhajan Singh tweeted out his surprise at the continued omission of Suryakumar Yadav. In a Vijay Hazare Trophy match against Chhattisgarh, Suryakumar Yadav had smashed a 31-ball 81 for Mumbai.Don’t know why he doesn’t get picked for india after scoring runs heavily in domestic cricket @surya_14kumar keep working hard.. your time will come Turbanator (@harbhajan_singh) September 29, 2019Yaar I told you ! They don’t need a no 4 top order is very strongyuvraj singh (@YUVSTRONG12) September 30, 2019During his interview with India Today, Yuvraj Singh had said the Indian team management should have realized the importance of the No.4 spot and raised questions on the logic of using Rishabh Pant and Vijay Shankar at the critical position.Also Read | S Sreesanth discloses why he hates Chennai Super KingsAlso Read | It is very stupid to think that Team India need to bat deep: Yuvraj SinghAlso Read | Surprised MS Dhoni batted at No.7 in World Cup semi-final: Yuvraj SinghAlso See:For sports news, updates, live scores and cricket fixtures, log on to Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted bySaurabh Kumar Tags :Follow Yuvraj SinghFollow Suryakumar YadavFollow Harbhajan Singhlast_img read more

DryShips Widens Loss

first_imgzoom Greek ship owner DryShips has plunged further into the red as its net and operating losses increased during the three-month period ended September 30.The company’s net loss for the three months reached USD 17.9 million, compared to a net loss of USD 5.2 million reported in the same period in 2016.While operating loss also widened to USD 6.5 million in the third quarter, compared to a loss of USD 3.7 million seen a year earlier, DryShips’ revenues surged to USD 29.9 million from USD 12.1 million year-on-year.For the nine months ended September 30, the company said that it cut its net loss to USD 44.3 million from USD 79.7 million, while its operating loss shrunk to USD 27.8 million from USD 69.9 million.The company’s revenues for the nine-month period increased to USD 58.1 million from USD 42.2 million seen in the same period a year earlier.Following the closing of the previously announced USD 100 million private placement and USD 100 million rights offering on October 25, 2017, the company’s credit facility with Sierra Investments Inc., with an outstandingbalance of approximately USD 73.8 million, was refinanced with a new loan facility secured by assets.The credit facility has a loan to value ratio of 50%, a tenor of 5 years, no amortization and a margin of LIBOR plus 4.5%, DryShips informed.last_img read more

La Province souligne la Semaine du Prix du duc dÉdimbourg

first_imgLa 44e Semaine de sensibilisation au Prix international du duc d’Édimbourg commence aujourd’hui, 17 octobre, et elle permet de rendre hommage aux élèves de toute la province qui apportent une contribution importante à leur collectivité. Durant la semaine de sensibilisation, des jeunes gens, des participants au programme, des chefs de file, des membres du conseil, des parents et des bénévoles participent à des activités qui mettent en lumière le magnifique travail que les jeunes font dans leurs collectivités. « Les participants au programme du Prix international du duc d’Édimbourg se dépassent afin de réaliser des buts personnels en conditionnement physique, en développement d’habiletés et en service communautaire, indique la ministre de l’Éducation et du Développement de la petite enfance, Karen Casey. C’est une occasion de rendre hommage à des élèves de la Nouvelle-Écosse pour tout le travail qu’ils parviennent à accomplir à l’extérieur de la salle de classe. » Le programme du Prix international du duc d’Édimbourg favorise le développement communautaire et national et, ce faisant, les participants font l’acquisition d’aptitudes à la vie quotidienne qui mènent à la croissance personnelle et à la réalisation de soi. Plus de 4 000 jeunes Néo-Écossais de 14 à 25 ans participent au programme chaque année. Pour plus d’information, consultez le ou read more

Olympians artists and The Doctors among 103 added to Order of Canada

first_imgOTTAWA — When Beckie Scott left behind her competitive cross-country ski career in 2006, the Olympic gold medallist didn’t foresee the path she would take next.A dozen years later, Scott has become a leading international voice to root out doping in sports and heads a charity that runs programs for Indigenous youth to use sports and play to improve social and economic outcomes.For that work, Scott is among the 103 newest appointments to the Order of Canada, the cornerstone of the Canadian honours system whose ranks are now closing in on 7,000 members.“I ended up reflecting on this quite a bit and dedicating it to my dad, who was an immigrant himself, but really one of the more proud Canadians that I can think of,” Scott said.“He would have been incredibly moved and emotional to know I was getting this.”Scott made a name for herself in 2002 when she captured Olympic gold in Salt Lake City. When she retired from competition following a silver medal win at the 2006 Turin Olympics, she didn’t set out with any political ambitions.“Once I had stuck my foot in that arena, I realized the importance of people in that world and … the value of people who could advocate on behalf of clean sport,” she said.“I stayed and have tried my best for many years to be an advocate for that because I care very deeply about it.”The list of new appointments being unveiled this morning by Rideau Hall includes former politicians, such as one-time New Brunswick premier Camille Henri Thériault and Frank Lewis, who served as P.E.I.’s lieutenant-governor.There are researchers like Geoffrey Hinton, a world expert in artificial intelligence; journalists like Lyse Doucet of the BBC; and trailblazers in sport like Rhona and Rhoda Wurtele, the twin sisters who comprised the Canadian alpine ski team at the 1948 Olympics.Greg Zeschuk and his friend Ray Muzyka took a winding path to the Order of Canada. It started in medical school in the 1980s when the two became friends, and grew as they combined their mutual interest in software development to create the Edmonton-based firm BioWare in 1995.Eventually, the two gave up family medicine for gaming, and after 17 years, BioWare as grown into a leader in role-playing games and won industry accolades for the two men, known as “The Doctors.”Zeschuk now runs breweries and a restaurant in Edmonton that focuses on hosting charitable events. Muzyka heads ThresholdImpact, a firm he founded to help mentor socially-conscious entrepreneurs hoping to grow their businesses.Both men said they have no plans to rest on their laurels in light of the new honour.“I find it in a way sort of motivating in that OK … now, I’ve got to do more,” said Zeschuk.Muzyka joked in a recent interview that he’s still not sure what he’s going to do when he grows up.“I hope I continue to figure out something interesting to do. I like learning, I like helping people — those are common themes,” he said.Helping people is also a theme in the work of painter Maxine Noel. The Indigenous artist has tried to use her work to help raise awareness about issues facing Indigenous Peoples in Canada. Her painting called “Not Forgotten,” which recognizes the lives of Indigenous women and girls, hangs in the Canadian Museum of History in Gatineau, Que.Noel’s art helped her survive her time at a residential school, and stayed with her when she was a legal secretary for Bay Street lawyers in Toronto. But about 40 years ago, she dedicated herself to art full-time.All these years later, Noel said she sees herself as an activist first, and her art as a vehicle for her advocacy.“When I speak to children or students, quite often I tell them that one day, one of you — or many of you — will become very well-known in the world, and at that time you can help make major change. I live on that (and) work on that,” Noel said.— Follow @jpress on Twitter.Jordan Press, The Canadian Presslast_img read more

UN agency joins forces with Sony to halt spread of HIV and

24 March 2010Thousands of people in Cameroon and Ghana will have the chance to watch this year’s football World Cup matches live – and have the opportunity to receive HIV and AIDS counselling – thanks to a new partnership announced today by electronics giant Sony and the United Nations Development Programme (UNDP). Thousands of people in Cameroon and Ghana will have the chance to watch this year’s football World Cup matches live – and have the opportunity to receive HIV and AIDS counselling – thanks to a new partnership announced today by electronics giant Sony and the United Nations Development Programme (UNDP).Public Viewing in Africa, a scheme which the Japan International Cooperation Agency (JICA) will also take part in, aims to bring health information to vulnerable communities in Cameroon and Ghana.Sony will set up large screens in both countries to broadcast, for free, some 20 World Cup matches, allowing people to watch the games live in areas where televisions are scarce.Throughout the World Cup, to be held in South Africa in June and July, UNDP, JICA and local partners will also be offering viewers HIV and AIDS counselling. They seek to reach some 13,000 people and administer HIV tests to nearly 2,000 of them.Combating HIV and AIDS, as well as malaria and other diseases, is one of the eight Millennium Development Goals (MDGs), anti-poverty targets agreed upon by world leaders with a 2015 deadline.“The World Cup brings people together, both as teams and as nations cheering on their players,” said UNDP Administrator Helen Clark. “There can be no spectators in the fight against poverty. Everyone has a role to play in scoring the eight Millennium Development Goals, which if reached would improve the quality of life for many hundreds of millions of people across developing countries.”The agency and Sony said they will join forces on other global initiatives this year to promote progress towards achieving the MDGs. read more

How to tell if an Irish girl likes you

first_imgSO WE’VE ALREADY established how to tell if an Irish guy likes you. Now it’s the fair turn of the cailíní.Here’s how to KNOW, without a doubt, that the beour you’re after is absolutely MAD for you.Yet again, you’re welcome.1. She won’t text you back for ages to see if you miss herYou can also determine how many months you’ve both already been going out in her head by the number of ‘x’s she includes at the end of each text. Source: Shutterstock2. She’ll shave her legs and wear matching underwearYou’ll also get to find this out. Don’t expect it to last too long though.3. She’ll never ask you out eitherAn unspeakable act that isn’t even entertained as an option. That’s YOUR JOB. If you fail to do this, hints will be endlessly dropped until you reach some form of mutual agreement. Source: Shutterstock4. Her phone screen will be a photo of you both in some mortifying poseShe’ll also put your name in her phone as ‘babe’ or have a little heart beside it.5. She’ll start crying to stop you arguing with herJUST STOP BEING MEAN! Now you feel horrible and she’s won. 6. She’ll constantly complain about all of your hobbies while insisting she tags alongIf she doesn’t like sports, she’ll interrupt every match to ask you what you’re thinking or what the rules are again. But when you’re playing, she’ll cheer you on from the sidelines, or car, if it’s raining. Source: Photocall Ireland!7. She’ll call you whenever she needs ANYTHINGPick me up, bring me here, come over I’m hungover. Take out my bins. What’s your man that plays the rugby called? Source: D Sharon Pruitt8. She won’t eat or drink a pint around youIt makes her face look totally mank. Unless it’s after a night out, then, sorry about you.9. She’ll rob all your clothesSay bye bye to your comfiest hoodie. It smells like you though, so it’s OK, not just petty theft.10. She won’t let you see her without make-upEven if it means getting up way before you early in the relationship to put on some discreet slap. IMAGINE.11. She’ll get in a huff with you all the timeBut will constantly contact you to let you know she’s in a huff and to discern what exactly you’re gonna do about it. Source: ShutterstockHow to tell if an Irish guy likes you>10 things Irish girls love>last_img read more

An ElectricityFree Lamp That Reflects The Suns Rays

first_imgThe sun is good for a lot of things, namely providing warmth and energy. But it’s easy to forget that it also produces light. But a new lamp created by Igland Design instead harnesses that light.Though, calling the Pure Sun a lamp might be a bit of a stretch. It features no electrical components, not even a light bulb. Instead, it’s a table with a piece of mirror inside, which can be angled to reflect the light of the sun, providing an instant light source. The catch is, since it’s completely electronic-free, all of the mirror tilting will need to be done by hand. It’s an interesting idea, though we’re not entirely sure just how useful it is. If it’s already sunny enough that you can reflect the sun’s rays, do you really need a light on? And what good is a lamp that you can’t use at night?Even if you are interested in the Pure Sun table, it doesn’t look like it’s currently available to purchase.Via Fast Companylast_img read more

Forza Horizons season pass will cost 50

first_imgIf you are a huge Forza fan you may want to invest in the just announced season pass which will be available to buy on release day alongside Forza Horizon. The season pass will grant access to the expansion pack when it comes out on December 18, as well as six car packs that will come out gradually during next year. These car packs include six cars and as a special bonus to season pass holders, they’ll also receive five exclusive season pass only vehicles. There’s also a launch day pack that season pass owners will get instant access to.It comes at a relatively high cost though, as the season pass will cost $50 or 4,000 Microsoft points. However, that does save you 17% compared to buying the DLC separately, so if you’re going to buy it all anyway, the season pass is worth the investment. The extra cars in the car packs will be revealed by Turn 10 Studios on their Twitter feed, so keep an eye out to see what’s heading to the Live Marketplace next.Planned DLC is not always popular with gamers, after all, having to pay $50 on top of the $60 (or $80 if you buy the Forza Horizon special edition) you’ve already paid for the game is a lot of money, so it’s a lot to ask from fans. This season pass is designed with true Forza fans in mind though, and as it lasts an entire year, many may decide it’s worth it.Forza Horizon will be released on October 23 exclusively on Xbox 360.More at Joystiq, via ShopTolast_img read more

Découvrez Android Honeycomb le dernier système dexploitation de Google

first_imgDécouvrez Android “Honeycomb”, le dernier système d’exploitation de GoogleGoogle a présenté son système d’exploitation pour tablettes numériques Android 3.0 “Honeycomb” à l’occasion du Consumer Electronic Show de Las Vegas, qui a ouvert ses portes ce jeudi.Dans la guerre que mènent Google et Apple sur le marché des tablettes numériques, posséder le meilleur système d’exploitation est un atout considérable. Google a ainsi lancé sa dernière offensive lors du CES 2011 de Las Vegas avec la présentation de son dernier outil, Android 3.0 “Honeycomb”. Spécialement conçu pour les tablettes, Android 3.0 est plus qu’une version améliorée de ce que l’on peut trouver sur les smartphones relaie, À lire aussiÉquinoxe du Printemps : pourquoi tombe-t-il le 20 mars ?Les widgets sont ainsi bien plus nombreux que sur les téléphones portables actuels et l’interface a été spécialement étudiée pour les tablettes. Sur son site Internet, le géant américain précise que ce système sera compatible avec “les 100 apps” Android déjà existantes. Google Maps en 3D, notamment, semble être d’une qualité graphique tout simplement bluffante. Sa sortie est prévue à la fin du premier trimestre 2011. Découvrez la vidéo de présentation d’Android 3.0 “Honeycomb” sur Maxisciences.Le 6 janvier 2011 à 14:45 • Emmanuel Perrinlast_img read more

Trial begins for Navy Sailor who crashed off Coronado Bridge onramp

first_img 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek  . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) – More than two years ago, a pickup truck flew off an on-ramp to the Coronado Bridge killing four people dead and leaving four severely injured.Opening statements in the trial of the driver, Richard Sepolio, accused him of gross vehicular manslaughter while intoxicated.Superior Court Judge Charles Rogers banned TV cameras from the bulk of the trial, allowing them for opening and closing arguments and the verdict.Twice Judge Rogers used the words somber occasion, a reference to the horrific crash and the toll it took on October 15th, 2016.As he explained to the gathered media and to a courtroom filled with supporters of the victims of the defendant, the trial will likely be reviewed by an appellate court.He noted everything must be done to ensure fairness, adding how cameras could influence the jury.Prosecutor Cally Bright rose to say on that fateful day, Sepolio was speeding and that his blood alcohol level was determined to be between 0.08- 0.09 when his pickup flew off the ramp above Chicano Park and plummeted into a crowd below.As horrific as the incident was, Sepolio’s attorney says it was an accident, not only disputing the speed Sepolio was said to be going, but adding it happened when the defendant tried to merge in front of a car that had sped as the lanes were merging and the pickup’s back wheels slid out. KUSI Newsroom Categories: Local San Diego News, Traffic & Accidents FacebookTwitter Posted: January 14, 2019 KUSI Newsroom, center_img Updated: 11:07 PM January 14, 2019 Trial begins for Navy Sailor who crashed off Coronado Bridge on-ramplast_img read more

EPA Would Need to Consider Listing PFAS as Hazardous Substances under House

first_imgThe Environmental Protection Agency (EPA) would need to determine whether to designate per- and polyfluoroalkyl substances (PFAS) as hazardous substances under the Comprehensive Environmental Response, Compensation and Liability Act (CERCLA), under bipartisan legislation introduced Monday by Michigan Reps. Fred Upton (R), Debbie Dingell (D), Tim Walberg (R) and Dan Kildee (D). Such a move would help communities and states respond to contamination in drinking water supplies stemming from past DOD activities. EPA would be able to order cleanup actions and recover costs the agency expended in cleanup actions, reported CQ. For base closure communities waiting to obtain land from the military services, a federal decision to list PFAS as hazardous substances under the Superfund law would force DOD to clean up property with elevated levels of the contaminants before handing it over.In May, then-EPA Administrator Scott Pruitt announced a series of steps the agency would take to respond to national concern over the presence of PFAS in drinking water supplies. One of those steps, expected to occur this fall, was considering a decision to designate PFOA and PFOS as hazardous substances.The legislation’s other primary element would require federal agencies to enter into cooperative agreements with states requiring them to conduct testing, monitoring, removal and remediation to address water contamination from PFAS resulting from operations at a federal facility. The bill would require DOD to submit a report to Congress explaining any delays in completing a cooperative agreement for cleanup between the department and a state or local municipality.“We cannot underestimate the seriousness of PFAS contamination in Michigan and across the country. I have repeatedly called on the Department of Defense to act more quickly to clean up PFAS contamination at former Wurtsmith Air Force Base,” Rep. Kildee said in a joint press release.Air Force photo by Airman 1st Class Caitlin Russell Dan Cohen AUTHORlast_img read more

SBI holds regional consultative meet in Ongole

first_imgOngole: The State Bank India concluded the very first two-day consultative meeting to review the functioning of the bank as per the national interests and also to design the first phase of the primary consultative process on Sunday. The SBI regional manager, V Krishnamohan, deputy general manager of the zonal head office in Hyderabad Nanjunda Murthy participated in the meeting and received suggestions from the bankers. Also Read – PV Sindhu visits Tirumala temple Advertise With Us The regional manager announced that they opined to find new ways to loans, utilise technology and big data analysis to transform banking as a citizen-centric and friendly to senior citizens, farmers, MSME, traders, youth, women, and students. He said that the bank has identified various ways to better the working style and design the future road map. He announced that they sent the proposals and branch wise analysis to the SLBC and zonal office for the discussion and decided to compare intra and inter banking work style and implement the best practices in all nationalised banks. Also Read – 10 injured as school bus falls off bridge in Nellore district Advertise With Us The SBI Ongole main branch has also organised a loan mela and the branch chief manager B Murali Krishna inaugurated it. The bank officials explained the customers about various loans like education, home, personal and pension loans. They also distributed the fingerprint scanners for free to the small merchants and made the customers download yono app through play store for safe internet banking and easy payments at merchant outlets.last_img read more

American Otto Warmbier Has Been Released From A North Korean Prison

first_imgXinhua News Agency/Getty ImagesUpdated at 12 p.m. ETNorth Korea has released American college student Otto Warmbier, who is on his way back to the U.S. and won’t be forced to serve a 15-year prison term, according to Secretary of State Rex Tillerson. According to multiple reports, Warmbier is in a coma.News of the University of Virginia student’s medical condition came on the heels of his arrest, with both the Associated Press and Washington Post citing the Warmbier family.Fred and Cindy Warmbier were only recently told that their son has been in a coma since March of 2016, they tell the AP. They say he’s now on a Medivac flight.“We want the world to know how we and our son have been brutalized and terrorized by the pariah regime” in North Korea, the Warmbiers said in a statement quoted by the AP.Earlier, Tillerson had provided only few details about Warmbier or the circumstances around his release.“At the direction of the President, the Department of State has secured the release of Otto Warmbier from North Korea,” Tillerson said in a statement Tuesday. “Mr. Warmbier is en route to the United States, where he will be reunited with his family.”Later, Tillerson said at the start of testimony before the Senate Foreign Relations Committee, “We have no comment on Mr. Warmbier’s condition, out of respect to him and the family.”Warmbier, 22, was freed more than a year after a North Korean court sentenced him to 15 years in prison and hard labor. Warmbier initially was detained in January 2016, accused of trying to steal a propaganda banner at his Pyongyang hotel.Tillerson added that discussions are still ongoing with North Korea “regarding three other U.S. citizens reported detained.”The secretary said that out of “respect for the privacy of Mr. Warmbier and his family, we have no further comment on Mr. Warmbier.”Warmbier was freed on the same day former NBA star Dennis Rodman landed in North Korea to visit its leader, Kim Jong Un. Rodman has said he practices “basketball diplomacy”; it is not clear whether he spoke on Warmbier’s behalf.Warmbier apologized for his actions during a tearful court appearance in February 2016. One month later, he was sentenced to prison. Warmbier has said he arrived in North Korea on Dec. 29, 2015, and was arrested Jan. 2, 2016, as he prepared to fly out of Pyongyang’s international airport.North Korean officials had accused Warmbier of subversion.As we reported, Warmbier was “paraded in front of cameras and diplomats in Pyongyang, where he read a confession and public apology.”“On camera, Warmbier said he stole the propaganda poster on behalf of a member of the Friendship United Methodist Church in Wyoming, Ohio, who wanted it ‘as a trophy.’ In exchange, he would receive a used car worth $10,000.”Copyright 2017 NPR. To see more, visit Sharelast_img read more

Chat with Werner Herzog on his birthday kinda

first_imgWerner Herzog is a weird guy. He’s lived a life mostly isolated from tech, making his first phone call at 17, and flatly refusing to use the internet for much of anything.Whenever the man speaks, it’s clear he doesn’t understand even the basics of how technology works. At the same time, he’s got a smooth, inviting tone that lingers in the ear. It gives his speech an eerie gravitas such that when he asks if “there is murder” in Pokemon Go, it comes off as a hilarious juxtaposition rather than just the inane ramblings of someone who hasn’t kept with the times.Like Chrisopher Walken, Herzog’s tone and presentation are distinctive enough that people have made plenty of parodies including the stellar Twitter account “Werner Twertzog.” Even so, because the man doesn’t use the internet for much of anything, you probably won’t even get the chance to speak to him… that was until now.If you log into Facebook and shimmy on over to the WernerBot page, then you can have a chat with Werner Herzog… or at least a bot that, if read in the German director’s distinct tone, is pretty amazing.During my brief chat, he seemed weirdly obsessed with getting me to read more. Which, to be fair, I probably should. He would obstinately reference 18th century philosophers and great thinkers of decades past as nauseum. It’s a good bit of fun and a great source of meta-humor.Part of the joke, for me anyway, is that Herzog’s essence has been hacked apart and replicated online via media he doesn’t understand. At the same time, he’s made guest appearances on shows like Rick and Morty, whose audience is disproportionately tech savvy, and he’s just released a documentary about the internet and all of its pioneers and bizarre subcultures.With all that, it’s hard to see the man as anything less than the epitome of self-parody.last_img read more

Organizers meet to create 100b climate fund

first_img 4 ways to protect your company from cyber breaches 4 must play golf courses in Arizona The initial meeting in Geneva was set back for months by bureaucratic delays. Advocacy groups say the U.N.-administered fund can’t get going fast enough but want to ensure it remains transparent to outside observation and participation.“The timing really couldn’t be more urgent. In the U.S. alone, we’ve heard all these stories about droughts and massive crop damage and rampant wildfires this summer with concerns over rising food prices,” said Brandon Wu, a senior policy analyst at ActionAid USA. “A lot of scientists have linked the summer’s weather trends to climate change, and it’s only going to get worse by the end of the century. The effects are even more severe in developing countries, where vulnerable smallholder farmers don’t have the protection of things that we have here like crop insurance and social safety nets.”The fund was created in addition to the $30 billion in “fast-track financing” for poor countries that rich nations agreed to provide at the December 2009 climate talks in Copenhagen. The Green Climate Fund is envisioned as the world’s biggest financier for helping the developing world mitigate and adapt to climate change from 2020 onward. Associated PressGENEVA (AP) – A new global fund on climate change that aims to channel $100 billion a year in aid to poor countries selected officials from South Africa and Australia as its leaders at its first meeting Thursday.The U.N.’s Green Climate Fund _ created as part of a deal struck in December 2011 at the 194-nation climate talks in Durban, South Africa _ will be led by Zaheer Fakir, head of international relations for South Africa’s environment agency, and Ewen McDonald, deputy head of Australia’s international development agency, the fund said in a statement. Top Stories Mary Coyle ice cream to reopen in central Phoenix Bottoms up! Enjoy a cold one for International Beer Day The board’s members include a Chinese assistant finance minister, a U.S. deputy assistant treasury secretary, a Russian deputy chief in the president’s office, a Danish central banker, a Czech deputy finance minister, a Bangladeshi environment minister, and a Pakistani U.N. ambassador.(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)center_img Sponsored Stories In what is hoped will serve as a new model of climate financing, the fund would receive and distribute $100 billion that rich nations have pledged annually by 2020 to help poorer countries adapt to changing climate conditions and to move toward low-carbon economic growth.The commitment to provide those billions in climate aid through the new “green” fund came as part of a hard-fought agreement in Durban that was meant to set a new course for the global fight against climate change for the coming decades.But the U.N.-brokered climate agreement did not specify how that money would be mobilized, and a series of technical decisions on how and where it should be run and even how it could raise those funds were put off for later.Meeting in Geneva by invitation of the Swiss government, the fund’s new 24-member board began by organizing itself, setting rules and hearing offers from six nations that would like to host the fund’s operations: Germany, Mexico, Namibia, Poland, South Korea and Switzerland.Swiss Cabinet member Doris Leuthard, who directs the Federal Department of the Environment, Transport, Energy and Communications, welcomed the board to Geneva for the fund’s inaugural three-day meeting, which runs through Saturday. She also began pressing the Swiss case for serving as the fund’s long-range hosts. Get a lawn your neighbor will be jealous of Former Arizona Rep. Don Shooter shows health improvement Construction begins on Chandler hospital expansion project Comments   Share   last_img read more